22. 3 Simple Social Media Tips That Grow Your Cleaning Business
Focus on value-first content
Using social media for your cleaning business doesn’t need to be difficult.
But it is necessary.
In a competitive market, your cleaning business needs to stand out.
Social media allows you to do that.
You can develop your cleaning business into a trusted brand and become an expert in your market.
You can build a following and turn your audience into leads.
In short, you can use social media to grow your cleaning business.
Agenda
Focus on benefits, not features
What don’t your clients know?
Customer reviews create great content
Focus on benefits, not features
Don’t create content that focuses on the features of your cleaning service. It’s a common mistake I see cleaning businesses make.
They focus on the type of service they provide - carpet cleaning, commercial cleaning, waste removal, how the business started, their service area - the list goes on.
This type of content isn’t engaging. Even though it’s important information, list it on your website.
Focus on instead on the benefits of your cleaning service.
Do you save your clients time? Or money? Is it easy to book your service? Is your service consistent and reliable? Do you have an exceptional quality control procedure?
To move move from features to benefits-based content, ask “How can I help people with my cleaning service?” instead of “How can I sell people my cleaning service?”
This small shift will make your content more engaging.
You’re still promoting your business, but doing it by focusing on your clients.
What don’t your clients know?
Start talking about what your clients don’t know but should know.
As a cleaning business owner, you’ve gained valuable experience that is helpful to clients. Why not create content around your knowledge and experience?
You’re likely to know things that your client’s don’t, which would be helpful to them.
Content like 5 tips for finding the right office cleaning company or the best product for removing stains from carpets.
Posting value-first content is the best approach to take with social media. Content that educates your clients will increase it’s value and engagement.
JCD Cleaning have taken this approach. I spoke with their managing director Chris Guilfoyle on The Growth Lab podcast and creating value first content is one of their 3 main marketing funnels. Here’s a great example:
Customer reviews create great content
Getting reviews for your cleaning business should be a priority.
Social proof can be an effective form of content to promote your cleaning business.
What others say about your cleaning business is more important than what you say about your cleaning business.
That’s why written reviews and video testimonials are a powerful form of marketing.
People are more likely to believe the words of happy customers compared to yours as a business owner.
You can scatter reviews throughout your content calendar to enhance the sales process.
It doesn’t have to be anything fancy. Create a basic template using Canva and then start posting your reviews on social media.
Here’s a good example:
Building your cleaning business into a brand helps you stand out from the crowd.
Posting value-first content on social media allows you to do that. You’re able to increase the exposure of your cleaning business.
And the best thing, it’s completely free to use.
So start using it.
In this week’s episode of The Growth Lab podcast, I have a chat with Joe Rose about the creating a circular cleaning economy using sustainable cleaning products. Listen here.
Prefer watching over listening? Check out The Growth Lab podcast on YouTube.
Need More Help?
If you’re struggling to generate sales leads that grow your cleaning business, I offer help in 3 ways:
Email me with your current prospecting strategy. The more detailed you provide, the more personal I can make my response.
Get manually verified, hyper-personalised B2B contact lists for your cleaning business delivered straight to your inbox - within 48 hours.
Turn 100% cold prospects into 5-10 sales leads and booked appointments every month for your commercial cleaning business.
Thanks for reading!
Matt @ The Growth Lab
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