54. Marketing KPIs You Need To Know For Your Cleaning Business
Plus a glossary you can swipe
Most cleaning businesses tend to rely on inbound marketing for attracting new clients.
They use paid ads, Google LSA and SEO to generate enquiries.
Some produce value-based content to attract potential clients.
To find the most effective marketing channels you need a measure for success.
In today’s email:
What are KPIs
KPIs you need to know
What now?
👇🏾 Listen: How franchising can grow your cleaning business
THE BIG IDEA
What are KPIs?
Key Performance Indicators (KPIs) measure the results of your marketing activities.
From ad and email campaigns to content marketing.
There are loads of KPIs that you can collect, measure and interpret.
The key is knowing which ones matter to your marketing efforts.
If you’re looking to increase brand awareness, revenue per client won’t give you the answer.
Likewise, with a limited marketing budget, you want to know how much it costs to bring new lead into your business.
Cost Per Lead will matter.
An expensive Cost Per Lead tells you that your marketing campaign isn’t efficient and needs work.
KPIs you need to know
When I started my cleaning business, I had no idea about marketing.
All I did was picking up the phone and sending emails.
As the business grew, we incorporated different marketing channels.
I learned some basic KPIs, which helped me understand what marketing was working and what wasn’t.
I’ve created a Google Doc with a glossary of the most common terms I familiarised myself with.
You can grab it here: https://docs.google.com/document/d/1TQaqUnG6P7tYFa6YsPA3GTKSNr-lMHheOhQKiS0UONc/edit?usp=sharing
Bear in mind that these are some of dozens of measures that you can track.
If you’re working with a marketing agency or have a marketing person in-house, they will know what KPIs to track.
They should be able to tell you how and why they are measuring them and explain the most important KPIS for your campaign.
What now?
Keep in mind that very marketing campaign is an experiment.
You’re putting together copy, images and a campaign strategy to see what works.
Campaigns evolve over time. You. learn more, gather more data and start to understand your audience better.
As a result, you make adjustments to better convey the message of your cleaning business.
By understand what KPIs say about your campaign, you have more control over the process.
If your winning lots of new clients but your Cost Per Lead is high, your campaign might be effective, but it isn’t efficient.
You might try marketing to a broader audience or find a more cost effective way to present the same content.
If your goal is conversions, Conversion Rate and Bounce Rate help you gauge whether your message, channel and pricing are getting the results you want.
There are loads of marketing tools available that give you access to this data.
The key is knowing how to measure the right data and interpreting it well.
It helps you develop marketing campaigns that build your brand, bring in new clients and grow your cleaning business.
Content to check out
In this week’s episode of The Growth Lab podcast breaks down 5 tips for training your staff, from previous guests on The Growth Lab podcast. Listen here.
Prefer watching over listening? Check out The Growth Lab podcast on YouTube.
Need More Help?
Want to 3x revenue growth for your cleaning business in the next 12 months? Book a call.
Email me with the growth strategy for your cleaning business. The more details you provide, the more personal I can make my response.
Join The Cleaning + Property Maintenance Community and gain access to support, accountability and networking opportunities to grow your cleaning business. Join here.
Thanks for reading!
Matt @ The Growth Lab
Forwarded this email?
Subscribe here:
Thanks for subscribing to The Growth Lab.