68. The Only LinkedIn Profile Optimization Guide You'll Ever Need
With Video Guide and Checklist
Run a commercial cleaning business?
Your clients are on LinkedIn.
Guaranteed.
In his interview on The Growth Lab podcast, Chris Guilfoyle explained how LinkedIn was one of three main lead generation funnels for JCD Cleaning.
He connects and sends messages to office managers, property managers and facilities to generate leads.
There are three elements that make his outreach so effective:
A killer LinkedIn profile
Targeting the right profiles
Messaging
We’re going to focus on the first of these 3 elements today: creating a killer LinkedIn profile.
In today’s email:
The Ultimate LinkedIn Profile Optimisation Guide
The Only LinkedIn Profile Guide You Need [Video + Swipe File]
LinkedIn Profile Optimization Checklist
👇🏾 Listen: Need some digital marketing tips for your cleaning business?
THE BIG IDEA
1. The Ultimate LinkedIn Profile Optimisation Guide
LinkedIn is your digital business card.
To increase your success on LinkedIn, your profile needs to be optimized correctly.
Profile URL
The standard LinkedIn URL will contain a string of random letters and numbers, which generates a link that’s long, clunky, and difficult to remember.
Customizing your URL can help your profile appear more polished and professional.
Choose something simple, concise, and easy to remember. To edit your URL, you can find instructions here.
Profile picture
Your profile picture should be a clear headshot of you.
Tips for taking your profile picture:
Take a clear picture of your face
Smile a little, no need to look so serious
Have a neutral background
Good quality. Nobody likes a blurry picture
Use this tool to create a great LinkedIn profile picture:
https://pfpmaker.com/
Profile headline
The headline is the first thing people see when they view your profile.
When you message someone or post something, people can see the first sentence of your headline.
Your headline should communicate clearly what you do and who you do it for in 220 characters.
When your ideal prospect visits your profile, they immediately see what you do. If it speaks to them directly, you have a higher probability of getting a response from them.
Use one of these formulas for your headline:
“I help companies X in the industry Y with thing Z”
“I offer results A without the annoying thing B”
“ Value proposition I Who you work with I Your title”
“Offer I Social proof”
LinkedIn banner
The banner is an opportunity to visually show off your expertise, value proposition, offer or show some social proof.
If your company has some big names as a client and you have the rights to use their logos as a reference you can put them in your Linkedin banner photo.
When someone visits your profile they immediately see that you are clearly someone they can trust and someone who is an expert on that topic.
When your headline and banner photo are optimized, prospects can have a quick look and in 10 seconds they’ll know:
What you do
Who you do it for
How can they get it or hear more about it
Your outreach will start performing better because your connecting requests get accepted with a higher percentage.
Features Section
This is an opportunity to share a website, include a brochure, call to action or newsletter sign up.
Use this section as a free marketing tool to promote your business.
Profile summary
Use your profile summary to go into more details about the value proposition or solution statement you have in your headline and banner picture.
If someone is reading your summary, they’ve checked your headline & banner and want to find more information about your product or service from your summary.
Your summary should include the product/service solution, client results, the problems your product/service solves or answer some questions to help your prospect understand your product/service better.
You can use this template:
MY VALUE PROPOSITION AND PROBLEM I SOLVE
WHAT DO I DO:
WHO DO I DO IT FOR:
HOW DOES IT WORK:
RESULTS WE HAVE GENERATED:
CALL TO ACTION:
After a prospect has checked your summary, they should be more educated about your product/service and send you a DM or book a call with you.
Experience
A good place to go more in depth about what you have done and how you have done it.
If you have been working at company X and gotten great results with them, you should showcase it in your experience section.
Include all relevant work experience;
Use active language - instead of saying “I was tasked with compiling a monthly report of sales data” say “I compiled monthly sales reports.”;
Add multimedia content like articles, videos, images and other visual; materials to make your work history more engaging; and
Highlight key accomplishments and projects;
Incorporate data by using real metrics from projects;
Highlight transferable skills that you’ve gained from previous roles;
Be honest - it’s easy to embellish your accomplishments. Stick to information that’s truthful and accurate; and
Proofread your profile to check spelling and grammar. Use tools like Grammarly and Hemingway App.
You can add media, results, feedback and awards you have won.
Skills
You should put all your valuable skills into this section.
Make sure your best skills are in the top 3 so they show up first.
Endorsements and recommendations
Both are powerful ways to build trust with your prospect.
Endorsements
Ask all your co-workers and clients to endorse your skills.
Send them a LinkedIn message or just endorse their skills and hope they return the favour.
Recommendations
Get into the habit of asking for LinkedIn recommendations.
Ask clients, co-workers, friends and former bosses to write a positive recommendation for you.
You can do so with the following message:
“Hi [NAME],
I’m trying to build up my LinkedIn profile and would really appreciate it if you could take 5-minutes to leave a recommendation on my profile about [EXPERIENCE/JOB].
Happy to return the favour!
Thanks”
2. The Only LinkedIn Profile Guide You Need [Video]
3. LinkedIn Profile Optimization Checklist
Live Example
My LinkedIn profile has evolved over the last 12 months.
I wrote this post in November 2022, giving my profile as a live example:
Today, it looks very different. It’s more tailored to my audience (cleaning business owners) and generates more leads than it did last year.
Check it out and let’s connect: https://www.linkedin.com/in/iammattharris/
Content to check out
This week’s episode of The Growth Lab podcast has 6 tips to help boost the online presence of your cleaning business. Listen here.
Prefer watching over listening? Check out The Growth Lab podcast on YouTube.
Need More Help?
Want to 3x revenue growth for your cleaning business in the next 24 months? Book a call.
Email me with the growth strategy for your cleaning business. The more details you provide, the more personal I can make my response.
Join The Cleaning + Property Maintenance Community and gain access to support, accountability and networking opportunities to grow your business: https://www.facebook.com/groups/1279455169412140/?ref=share
Thanks for reading!
Matt @ The Growth Lab
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