70. A Simple Guide to Cold Calling
Swipe it.
Over the last 6 months, I’ve been doing the grunt work at LITTA.
Cold calling.
Smiling and dialling.
Volume calls.
I last did this sort of activity in 2018 when I launched my property management business.
At the time, I was making 100 calls a day.
After 6 months of jumping back in the saddle, I’ve come to the same conclusion:
Cold calling (still) sucks.
The difference between 2018 Matt (and 2012 Matt, when I launched my cleaning business) and 2023 Matt is:
Experience; and
Resources
It’s laughable how I approached cold calls in 2012 and 2018 compared to today.
That’s the benefit of experience and professional development.
I’m no sales pro.
Other than in my own businesses, the only other sales role I’ve had is selling double glazing when I was at Uni (I sucked BTW).
But, to start my own business, I’ve had to sell.
Since 2018, I’ve spent time learning and developing my sales muscle.
It started slowly. Now, at LITTA, I’m in overdrive.
Enough about me, back to cold calls.
A Simple Guide to Cold Calling
When I started consulting with LITTA last year, they had nothing to support sales.
No sales process.
No sales resources.
No pipeline.
Nothing.
But still, they were generating £100K+/month revenue.
Other than developing a sales process, one of the first things I did was create some sales resources.
To develop a sales manual and sales playbooks and introduce sales enablement (a fancy term for sales training).
That being said, I wrote this simple guide to cold calling.
A starter pack.
A framework that the sales team (1 person at the time) could follow.
Since I’ve been hitting the phones, the framework has evolved (more on that in a future post).
But if you hate cold calls, this guide will help.
It will give you some instructions to follow to improve your success rate.
This Simple Guide to Cold Calling gives you:
The Purpose of a Cold Call
How to Structure a Winning Cold Call
Cold Call Tips
Three Ways to Book a Meeting
How to Diagnose a Cold Call
Swipe it here:
I hope it helps your cold calls suck less.
Let me know in the comments 👇🏾
Thanks for reading!
Matt @ The Growth Lab
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