88. Effective Cold Email Techniques: From Subject Lines to CTAs

Last week, I outlined my 3 step process for sending cold emails that get a response:

1. industry and prospect research;

2. copywriting emails and sequence building;

3. testing emails and reviewing results.

I broke down the first step - industry and prospect research - here.

This week, I’m outlining the second step - copywriting and sequence building.

I’ll cover two th…