In this episode of The Growth Lab podcast, I discuss the biggest sales challenges small businesses face with Kristy Davies-Sumpter.
Kristy is a sales and customer service expert and the founder of Zest Consultancy. Zest Consultancy works with ambitious company leaders across all sectors and industries, helping them identify and implement sales strategies and techniques to drive sustainable growth and boost revenue.
Kristy emphasizes the importance of understanding your target audience, the role of technology in streamlining your sales process, and the need for confidence in sales strategies.
We also discuss clients' evolving communication preferences and how businesses must adapt to these changes to be successful.
Key Takeaways
Small businesses often struggle with sales automation.
Sales strategies should be tailored to the specific needs of the business.
Technology can help streamline communication and sales processes.
Not everyone prefers traditional communication methods like phone calls.
Continuous learning and adaptation are necessary for business growth.
Chapters
00:00 Intro
00:30 Mindset Challenges for Small Businesses
01:57 Overcoming Sales Resistance and Building Confidence
02:18 Crafting a Targeted Business Strategy
04:59 Understanding Your Ideal Client
05:55 The Importance of Sequences in Outreach
08:38 Building Momentum in Prospecting
09:41 Diverse Approaches to Cold Outreach
09:54 The Rise of Automation in SMBs
Connect with me
LinkedIn: https://www.linkedin.com/in/iammattharris/
X/Twitter: https://x.com/iam_mattharris
TikTok: https://www.tiktok.com/@iam_mattharris
Instagram: https://www.instagram.com/iam_mattharris/
Facebook: https://www.facebook.com/iammattharris/
My website: https://www.iammattharris.co.uk/
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