How to Build a Data-Driven Cleaning Business with Matt Ricketts, Co-Founder of Better Life Maids | Tech Series Part 3

This is the third instalment of our 3 part tech series, where I speak with the founders, CEOs and C-Suite execs of some of the biggest cleaning platforms in Europe and the US.

In today’s episode, I chat with Matt Ricketts, a 15-year cleaning industry veteran and co-founder of Better Life Maids. Matt developed a digital marketing strategy for Better Life Maids that delivers over 100 in market leads per week, driving new customer growth. He grew top Better Life Maids’ top line revenue by $520K in Q4 of 2022, on track to grow $2M in 2023 and modelling $8m in revenue through organic growth by 2025.

Matt is a former ARCSI board member (now ISSA Residential), and currently serves on the Advisory Board of MaidCentral, an all-in-one software for the home cleaning industry.

Prior to joining the cleaning industry Matt spent the first part of his career as an airline pilot, and he leveraged that experience to build a systematic approach to business.

We talk about

• The impact using Maid Central had on the profitability of Better Life Maids

• Switching business models from sales focused to profit focused

• Using data to drive the profitability of Better Life Maids

• How to manage your cleaning costs to increase profitability

• What Better Life Maid’s training and accountability process looks like

• Using a commission based structure to encourage staff to clean efficiently

• How Matt’s manage of the business has evolved with access to more data

• The organic growth strategies Matt’s using to grow Better Life Maids

• The next 10 year evolution of the home cleaning industry

---

TIMESTAMPS:

[00:00] Intro

[02:18] Working at Maid Central

[04:38] Switching from a sales model to a profit model

[08:27] Managing staff costs to increase profit margins

[10:51] The strategic decision that boosted profits

[17:20] Why training is key to increasing profit margins

[20:58] Using a commission based model to pay cleaning staff

[24:11] Better Life Maids staff scorecard

[27:17] How Better Life Maids’ management has evolved

[32:02] Using data to manage staff performance

[33:58] The next 10 year evolution of the home cleaning industry

[38:33] How to increase revenue generated per employee

[41:29] M&A activity in the home services industry

[47:12] Better Life Maids’ growth plans with organic marketing

[50:20] Better Life Maids’ customer acquisition strategy

You can connect with Matt on

• LinkedIn: https://www.linkedin.com/in/matttalksbiz/

• Facebook: https://www.facebook.com/betterlifemaids/

You can find out more about Better Life Maids:

• Website: https://betterlifemaids.com/

• Instagram: https://www.instagram.com/betterlifemaids/

• Twitter: https://betterlifemaids.com

To learn more about Maid Central for your cleaning business, go here:

https://maidcentral.com/

Prefer Watching over Listening?

More from The Growth Lab

🚀 Want to build a £100K+ sales pipeline for your cleaning business in under 100 days? Book a call.

📩 For more tips on business development and insights on the most successful strategies, tools and tactics to help grow your cleaning business, sign up for The Growth Lab newsletter here: https://bit.ly/thegrowthlab18

📹 Subscribe to my YouTube channel for videos episodes of The Growth Lab Podcast and bonus content to help grow your commercial cleaning business: https://www.youtube.com/@iam_mattharris

📱Follow me on:

Twitter: https://twitter.com/iam_mattharris

LinkedIn: https://www.linkedin.com/in/iammattharris/

Instagram: https://www.instagram.com/iam_mattharris/

TikTok: https://www.tiktok.com/@iam_mattharris

Facebook: https://www.facebook.com/iammattharris