In today's episode I chat with James Fitzpatrick, Managing Director of AL Scrubz, an award winning domestic & commercial cleaning business. James originally started as an oven and carpet cleaning specialist in 2017.
After branching into tenancy cleans, James won a builders clean tender for 800 by simply walking onto a construction site and speaking with the site manager.
After his initial success, James refocused the business to build a team, deliver a service and become a pillar in his community, which lead to AL Scrubz being awarded the best cleaning company in the UK by the DCBN in 2022.
We talk about:
How having a good social media presence, showcasing your work and being involved in the community lead to AL Scrubz becoming an award winning cleaning business;
How refocusing from domestic and tenancy cleans to regular commercial cleans has helped his business grow;
Why managing the costs of your business is important for growth
The 3 main marketing channels James uses to win new business - one of them will surprise you
How solving clients problems has lead to a 90% conversion rate for winning commercial contracts;
The importance of pricing your cleaning service correctly and offering a value focused service; and
Why James has decided to grow his business by buying other cleaning businesses.
TIMESTAMPS:
[00:00] Intro
[02:16] James started with cleaning ovens
[03:52] The journey to becoming the best cleaning business in the UK
[05:30] How James won a tender to clean 800 houses
[07:48] Building a portfolio of cleans to win new work
[08:45] James’ first priority when he started to build a team
[11:19] What contributed to James winning the best cleaning company in the UK award
[14:00] How James changed his business model to focus the business on winning more cleaning contracts
[17:19] The 3 most successful marketing channels for winning new cleaning contracts
[19:12] The one thing you need to focus on to grow a successful cleaning business
[22:14] How James has achieved a 90% conversion rate for winning new cleaning contracts
[24:25] How to deliver an exceptional cleaning service to your clients
[28:33] The most effective way to recruit and retain good cleaning staff
[30:26] One decision that has had the biggest impact on the growth of James’ cleaning business
[32:10] The one strategy James is using to scale his cleaning quickly
[38:41] The biggest challenge James has faced to growing his cleaning business
[39:30] The Golden Rule for growing a successful cleaning business
[40:04] James’ 3 non-negotiable skills for growing a successful cleaning business
You can connect with James on:
LinkedIn: https://uk.linkedin.com/in/james-fitzpatrick88
Facebook: https://m.facebook.com/people/James-R-Fitzpatrick/
Instagram: https://www.instagram.com/james_r_fitzpatrick/
Website: https://www.jamesfitzpatrick.co.uk/
Learn more about AL Scrubz:
LinkedIn: https://www.linkedin.com/company/al-scrubz-cleaning-ltd
Facebook: https://www.facebook.com/alscrubzcleaning/
Instagram: https://www.instagram.com/al_scrubz_cleaning/
Website: https://www.scrubzcleaning.co.uk/
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