The Growth Lab
The Growth Lab Podcast
How to Create a Website that Generates Leads for your Cleaning Business
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How to Create a Website that Generates Leads for your Cleaning Business

Episode 20 of The Growth Lab Podcast

Generating leads from your website is a common problem for cleaning business owners.

A website increases the credibility of your cleaning business.

It improves your chances of showing up in Google search results and boosts your chances of generating leads.

How do you turn your website into a lead-generating machine?

First, you need to be clear about your target market, your niche, and your ideal client.

Then you need to apply the 8 step framework that I’m going to lay out in this episode of The Growth Lab podcast.

The Growth Lab
11: How to Generate more Cleaning Leads from your Website with these 8 Steps
Hey, it’s Matt. Generating leads from your website is a common problem for cleaning business owners. I reviewed websites for 100 cleaning businesses and I found that only 67% had a website. Of that 67%: 37% had a Call To Action on their website (request a quote, book a call…
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TIMESTAMPS:

[00:00] Intro

[01:07] Reviewing 200 Cleaning Business Websites

[02:20] Identify your Target Market, Niche and Ideal Client

[03:48] The Header

[04:45] The Value Proposition

[05:30] The Guide

[06:53] How It Works

[07:34] The Explainer

[08:20] Social Proof

[09:39] Capture Emails


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The Growth Lab
The Growth Lab Podcast
The Growth Lab podcast is for entrepreneurs & business owners in the cleaning industry.
Hosted by Matt Harris, growth partner at The Growth Lab, it's packed full of actionable strategies, tools & tactics to help you find more clients, win more cleaning contracts and grow your business.
This podcast also features interviews with the most successful business owners and C-Suite execs in the cleaning + FM space, digging deep to learn how they have grown their businesses.
New episodes come out on Mondays. Prefer watching over listening? Subscribe on YouTube: https://bit.ly/tglpodcast06
Sign up to The Growth Lab Newsletter: https://bit.ly/thegrowthlab018