The Growth Lab
The Growth Lab Podcast
Outbound vs Inbound Marketing: Finding the Right Balance for Your Cleaning Business
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Outbound vs Inbound Marketing: Finding the Right Balance for Your Cleaning Business

Episode 45 of The Growth Lab Podcast

Today’s episode of The Growth Lab podcast highlights the importance of outbound marketing for your cleaning business.

I share Matt my experience of starting my cleaning business by relying on outbound methods such as cold calls, cold emails, and LinkedIn outreach.

Key takeaways from this episode include:

  • Outbound marketing requires persistence and tailored approaches to effectively reach potential clients.

  • Identifying an ideal client profile and focusing on specific markets can lead to higher success rates.

  • Utilizing automated email campaigns and CRM systems can help streamline the outbound process.

  • Consistency and a systematic approach are necessary for success in outbound marketing.

  • Outbound marketing, although requiring more effort, can offer greater value by targeting the right clients for a business.

This episode was part of the launch webinar for The Cleaning + Property Maintenance Support Group on 11th October.

Timestamps

[00:00] Intro

[00:40] The Growth Lab

[01:56] Outbound marketing interrupts peoples day

[04:08] How NOT to make a cold call

[05:32] An outbound campaign in practice

[07:48] Systemise your process

[08:07] You need to find the Key Decision Makers

[09:05] Q+A

Enjoy!


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NEED MORE HELP?

  • Want to 3x revenue growth of your cleaning business in the next 12 months? Book a call.

  • Email me with the growth strategy for your cleaning business. The more details you provide, the more personal I can make my response.

  • Join The Cleaning + Property Maintenance Support Group on Facebook and gain access to support, accountability and networking opportunities to grow your business: https://www.facebook.com/groups/1279455169412140/?ref=share

  • For weekly strategies, tools and tactics to grow your cleaning business, sign up for “The Growth Lab Newsletter” (my free weekly email newsletter for cleaning business owner-operators): https://bit.ly/thegrowthlab18


ABOUT THE PODCAST

The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08


GET IN TOUCH

If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

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Discussion about this podcast

The Growth Lab
The Growth Lab Podcast
The Growth Lab podcast is for entrepreneurs & business owners in the cleaning industry.
Hosted by Matt Harris, growth partner at The Growth Lab, it's packed full of actionable strategies, tools & tactics to help you find more clients, win more cleaning contracts and grow your business.
This podcast also features interviews with the most successful business owners and C-Suite execs in the cleaning + FM space, digging deep to learn how they have grown their businesses.
New episodes come out on Mondays. Prefer watching over listening? Subscribe on YouTube: https://bit.ly/tglpodcast06
Sign up to The Growth Lab Newsletter: https://bit.ly/thegrowthlab018