Today’s episode of The Growth Lab podcast highlights the importance of outbound marketing for your cleaning business.
I share Matt my experience of starting my cleaning business by relying on outbound methods such as cold calls, cold emails, and LinkedIn outreach.
Key takeaways from this episode include:
Outbound marketing requires persistence and tailored approaches to effectively reach potential clients.
Identifying an ideal client profile and focusing on specific markets can lead to higher success rates.
Utilizing automated email campaigns and CRM systems can help streamline the outbound process.
Consistency and a systematic approach are necessary for success in outbound marketing.
Outbound marketing, although requiring more effort, can offer greater value by targeting the right clients for a business.
This episode was part of the launch webinar for The Cleaning + Property Maintenance Support Group on 11th October.
Timestamps
[00:00] Intro
[00:40] The Growth Lab
[01:56] Outbound marketing interrupts peoples day
[04:08] How NOT to make a cold call
[05:32] An outbound campaign in practice
[07:48] Systemise your process
[08:07] You need to find the Key Decision Makers
[09:05] Q+A
Enjoy!
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ABOUT THE PODCAST
The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.
Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.
Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.
The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08
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