Targeting the Right Investors: Strategies for Finding the Perfect Match for Your Cleaning Business

In today’s episode I chat with James Church. James Church is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back, and co-founder and COO of Robot Mascot, a global award-winning investment readiness agency.

James has won the Business Advisor of the Year award at the Growing Business Awards and has been featured in Entrepreneur Magazine and Forbes.

He’s run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia.

James provides valuable insights on preparing to pitch for investment. He emphasizes the importance of conducting thorough research and targeting the right investors. James also highlights the significance of personalizing messages and engaging with investors on platforms like LinkedIn and Crunchbase.

We talk about

1. Research and Targeting: Before reaching out to potential investors, it's crucial to conduct thorough research and identify the right target audience.

2. Personalization and Engagement: When contacting investors, make sure to personalize your messages and show genuine interest in their previous investments or portfolio companies.

3. Meeting Preparation: Prior to a meeting, clarify the format and expectations with the investor.

4. Expression of Interest: After a positive meeting, consider using an expression of interest form to gauge the investor's commitment.

5. Due Diligence: Just as investors conduct due diligence on your business, it's important to perform due diligence on potential investors.

Enjoy!

Timestamps

[00:00] Intro

[01:30] How to get investment for your business

[06:24] What you need to include in a pitch deck

[08:02] How to develop an exceptional business case

[15:07] The most common stumbling blocks

[22:01] Leveraging other people’s experience

[26:01] How to get your business ‘Raise Ready’

[32:49] Where to build your list of investors

[37:33] How to run investor meetings

[46:12] The roadmap to becoming an investable entrepreneur

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RESOURCES

Connect with James on:

LinkedIn: https://www.linkedin.com/in/jamescchurch/

Facebook: https://www.facebook.com/jameschurch88

Instagram: https://www.instagram.com/jameschurch88/

Get a copy of James’ book “Investable Entrepreneur: How to convince investors your business is the one to back”: https://www.amazon.co.uk/Investable-Entrepreneur-convince-investors-business/dp/1781334900

Find out more about Robot Mascot:

Website: https://www.robotmascot.co.uk/

Facebook: https://www.facebook.com/robotmascot

Twitter: https://twitter.com/robotmascot

Instagram: https://www.instagram.com/robotmascot/

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ABOUT THE PODCAST

The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

Matt Harris is an growth partner, investor and creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

The Growth Lab help’s cleaning business owners 3x revenue in 24 months with a proven 5 step growth plan. To find out more, book a call: https://bit.ly/thegrowthlab08

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