The Art of Effective Digital Marketing for Your Cleaning Business

In today’s episode Ashley Myhill from Myhill Marketing dives into the world of digital marketing, specifically focusing on the importance of having a website and utilizing pay-per-click (PPC) campaigns to drive traffic and conversions.

Ashley provides valuable insights and actionable strategies for cleaning businesses looking to maximize their online presence, including:

1. Importance of a Website: Ashley emphasizes that having a well-designed website is crucial before running any ads. No matter how good your ads are, if the landing page is not compelling, it will hinder conversions.

2. Sales Funnel: Ashley explains the concept of a sales funnel, which involves moving potential customers from the awareness stage to taking action. The goal is to guide them through the funnel and convert them into paying customers.

3. Benefits of Google PPC: Ashley highlights the advantages of running PPC campaigns on Google. With targeted keywords and proper ad placement, businesses can increase their visibility and reach a larger audience, driving more traffic to their website.

4. Intent-Based Search: Unlike other platforms like Facebook, Google searches are driven by intent. When someone types in specific keywords related to a service or product, their intent to purchase or engage is higher, resulting in higher conversion rates.

5. ROI and Budgeting: Ashley discusses the importance of understanding the return on investment (ROI) from PPC campaigns. By setting clear goals and tracking metrics like cost per click and conversion rates, businesses can determine the profitability of their campaigns and adjust their budget accordingly.

Overall, Ashley sheds light on the crucial role of having a well-designed website, leveraging PPC advertising, and understanding user intent in driving successful marketing campaigns.

By implementing these strategies and staying informed about industry trends, cleaning businesses can enhance their online presence, increase conversions, and ultimately achieve their marketing goals.

This episode was par of the launch webinar for The Cleaning + Property Maintenance Support Group on 11th October.

Timestamps

[00:00] Intro

[00:58] Sales Funnel Basics

[02:47] Example PCC costs for cleaning businesses

[03:30] The difference between Google PPC and Facebook Ads

[04:19] Simple sales funnel conversions

[06:39] Return on your PPC investment

[07:22] The difference between SEO and PPC

[10:02] Example Google searches for cleaning businesses

[10:52] Q+A

Enjoy!

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RESOURCES

Connect with Ashley:

LinkedIn: https://www.linkedin.com/in/ashleymyhill/

Facebook: https://www.facebook.com/ashleymyhill/

Instagram: https://www.instagram.com/ashleymyhill/

Find out more about Myhill Marketing :

Web: https://www.myhillmarketing.com/

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NEED MORE HELP?

• Want to 3x revenue growth of your cleaning business in the next 12 months? Book a call: **https://calendly.com/thegrowth-lab/discovery-call**

• Email me with the growth strategy for your cleaning business. The more details you provide, the more personal I can make my response.

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ABOUT THE PODCAST

The Growth Lab podcast is for cleaning business owner-operators who want to learn new strategies, tools and tactics to grow revenue and increase profits.

Matt Harris interviews the most successful entrepreneurs, C-Suite execs and coaches in the cleaning industry to find out how they’ve grown, or helped others grow, their cleaning businesses.

Matt Harris is an entrepreneur, investor and content creator. After selling his cleaning business in 2020, he launched The Growth Lab, a specialist growth partner for cleaning businesses.

The Growth Lab help’s cleaning business owners 3x revenue with a proven client acquisition system, strategic partnerships and a buy and build strategy. To find out more, book a call: https://bit.ly/thegrowthlab08

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GET IN TOUCH

If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com

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