In today's episode, we're going to talk about why your cleaning business is not winning new clients.
Every successful cleaning business needs clients. But, customer acquisition can be time-consuming and costly. It’s much cheaper to sell to a previous customer than it is to acquire a new customer. To turn a one-time customer into a repeat client, your cleaning business needs to have suitable offers.
That’s where a customer value ladder comes in. We’re going to break down the 4 stages of a customer value using the Ascending Transaction Model and explain why you need a customer value ladder for your cleaning business.
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