This is the first in a 3 part tech series, where I speak with the founders, CEOs, and C-Suite execs of some of the biggest cleaning platforms in Europe and the US.
We kick off the series with Housekeep, and in today’s episode, I chat with founder and CEO Avin Rabheru MBE. Avin started Housekeep in 2014 with £5,000 and one cleaner. Today, 2,000 cleaners and tradespeople use the platform with Avin and his team aiming to turn Housekeep into a £100m+ business in the next 5 years.
Avin began his career investing in young, growing businesses and identified that the most successful of them usually operated in large, fragmented markets with low investment in tech. The idea for Housekeep was born out of researching the highly fragmented home service market, worth £40 billion with little tech adoption.
We talk about:
Avin’s decision-making process for starting a cleaning business and why he choose domestic over commercial;
The importance of surveying your customers to get feedback on what they want and how to improve your service;
Which marketing channels have been the most successful for growing Housekeep;
The 4 areas where tech can improve your cleaning business;
How to consistently manage and onboard new cleaners and why you need to invest in your cleaning team; and
The one decision that has had the biggest impact on the growth of Housekeep
TIMESTAMPS:
[00:00] Intro
[04:30] Why Avin choose domestic cleaning over commercial cleaning
[05:30] How Housekeep won their first customer
[06:41] Housekeep's most successful marketing channels
[08:29] How to deliver a consistent cleaning service
[13:59] How Housekeep apply tech to their business
[16:40] Getting customer feedback to make marginal gains
[19:09] The challenges of diversifying into the home services market
[21:33] Key tech applications that you can apply to your cleaning business
[24:29] Decisions that have had the biggest impact on Housekeep's growth
[29:15] How Housekeep overcome the challenge of consistently recruiting good cleaners
[32:35] Raising prices in the UK domestic cleaning market and how it compares with Europe and the US
[35:20] Two essential skills to growing your cleaning business
You can connect with Avin on:
LinkedIn: https://www.linkedin.com/in/avinrabheru
Twitter: https://twitter.com/avinrabheru
Learn more about Housekeep:
Website: https://housekeep.com/
Facebook: https://www.facebook.com/wearehousekeep
Instagram: https://www.instagram.com/housekeep_cleaners/
Twitter: https://twitter.com/housekeep
LinkedIn: https://www.linkedin.com/company/housekeep/
Prefer Watching over Listening?
More from The Growth Lab
📩 For more tips on lead generation and insights on the most successful strategies, tools and tactics to help grow your commercial cleaning business, sign up for The Growth Lab newsletter here: https://bit.ly/thegrowthlab18
🚀 Want to turn 100% cold prospects into 5-10 qualified commercial cleaning leads and booked appointments every month? Find out more here: https://bit.ly/thegrowthlab10
📹 Subscribe to my YouTube channel for videos episodes of The Growth Lab Podcast and bonus content to help grow your commercial cleaning business: https://www.youtube.com/@iam_mattharris
📱Follow me on:
Twitter: https://twitter.com/iam_mattharris
LinkedIn: https://www.linkedin.com/in/iammattharris/
Instagram: https://www.instagram.com/iam_mattharris/
TikTok: https://www.tiktok.com/@iam_mattharris
Facebook: https://www.facebook.com/iammattharris
Share this post