89. The Science of Cold Emailing: A/B Testing for Better Results

“You can’t manage what you can’t measure.”

- Peter Drucker

Numbers have never been my strong point.

I realised long ago that I didn’t know where to improve without tracking my performance.

Testing and measuring is my cold email approach's third and final step (read the first two steps here and here).

Let’s dive in.

In today’s email:

• 7Ps

• Testing the right things

• …