In this episode of The Growth Lab podcast I set out a nine-step guide to optimizing your LinkedIn profile.
I cover everything from conducting a profile audit to choosing the right profile picture. I share the tips and strategies I learned from Justin Welsh, Matt Gray and Cleverley.
I also provide tools and resources to help you boost your LinkedIn profile.
Want a written breakdown of this episode? Go here:
Key Takeaways
Optimizing your LinkedIn profile is crucial for success on the platform.
A clear and professional profile picture is important to make a good first impression.
Craft a compelling headline communicating what you do and who you do it for.
Utilize the banner section to showcase your expertise, value proposition, or social proof.
The features section can be a free marketing tool to promote your business.
The profile summary should detail your value proposition and the problems your product or service solves.
In the experience section, highlight key accomplishments and projects and use multimedia content to make it more engaging.
Include your valuable skills in the skills section, with the most important ones at the top.
Endorsements and recommendations are powerful ways to build trust with prospects.
Regularly audit your profile to identify areas for improvement and make necessary updates.
Chapters
00:00 Intro
00:35 Step 1: Profile Picture
01:04 Step 2: Profile Headline
01:48 Step 3: LinkedIn Banner
02:05 Step 4: Features
02:19 Step 5: Profile Summary
02:40 Step 6: Experience
03:42 Step 7: Skills
03:50 Step 8: Endorsements and Recommendations
04:39 Step 9: Profile Audit
Connect with me
LinkedIn: https://www.linkedin.com/in/iammattharris/
X/Twitter: https://x.com/iam_mattharris
TikTok: https://www.tiktok.com/@iam_mattharris
Instagram: https://www.instagram.com/iam_mattharris/
Facebook: https://www.facebook.com/iammattharris/
My website: https://www.iammattharris.co.uk/
Share this post