In today’s episode of the Growth Lab podcast, Matt (@iam_mattharris) shares his experience and insights on cold calling. He discusses the purpose of a cold call, how to structure one, and provides five bonus cold calling tips.
Matt emphasizes the importance of securing the next step and creating a level of confidence during a cold call. He also outlines a basic cold call structure and wraps up the episode by giving 5 bonus cold-calling tips.
Key takeaways
The purpose of a cold call is to secure an in-person meeting or another call.
A winning cold call should be concise, generate interest, and take no more than five minutes.
The basic structure of a cold call has up to seven steps, including an intro, a value prop, an ask, and objection handling.
Handling objections effectively is crucial in cold calling.
Maintaining a casual and comfortable tone, using call outlines, and preventing prospects' resistance can improve cold-calling success.
Timestamps
[00:00] Introduction
[01:29] Download The Simple Guide to Cold Calling
[02:04] The Purpose of a Cold Call
[04:42] Objection Handling and Qualifying Prospects
[05:18] Five Bonus Cold Calling Tips
[06:05] Subscribe to The Growth Lab newsletter
Resources
Subscribe to The Growth Lab newsletter here.
Grab your copy of A Simple Guide to Cold Calling here.
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Get in touch
If you have any quest recommendations for the podcast, please email them to podcast@thegrowth-lab.com
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LinkedIn: https://www.linkedin.com/in/iammattharris/
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Mastering Cold Calling: Strategies for Success | Ep 43