A Simple Technique that Generated 11 Sales Opportunities in Two Months | Ep 44

In this episode of The Growth Lab podcast, Matt discusses how a simple Google Doc generated 11 sales opportunities in two months.

The Google Doc method is a well-packaged sales letter that includes a subtle hook, future pacing, case studies, social proof, problem and solution explanations, an FAQ section, and a call to action.

Find out how to use the Google Doc method for your prospecting.

Key takeaways

• The Google Doc method is a simple and effective for generating sales opportunities.

• The method involves asking for permission to send a Google Doc through a short and casual message.

• The Google Doc should include a subtle hook, future pacing, case studies, social proof, problem explanation, solution explanation, more social proof, recap, FAQ section, and a call to action.

• It is important to test different messaging sequences and update the Google Doc based on feedback.

• Although the method may not work for all target markets, it is worth trying as a tool for identifying new business opportunities.

Timestamp

[00:00] Introduction to the Google Doc Method

[03:21] Crafting an Effective Google Doc

[03:45] Testing and Refining the Method

[04:09] Considerations for Using the Method

Resources

• Access the LinkedIn script here.

• Access The Growth Lab Google Doc here.

• Access the tracking sheet here.

• Read The Growth Lab Newsletter’s post about the Google Doc Method here.

Follow + Review

If you enjoy listening to the podcast, I’d love for you to follow and leave a 5-star review to help others discover the show:

Subscribe to The Growth Lab on Youtube

Have you seen my YouTube channel? Bonus content from The Growth Lab and other valuable content that I think you’ll like. Check out my latest stuff and give me a like and subscribe.

Connect with me

👨🏾‍💻 LinkedIn: https://www.linkedin.com/in/iammattharris/

🐦 Twitter: https://twitter.com/iam_mattharris

📸 Instagram: https://www.instagram.com/iam_mattharris/

📱 TikTok: https://www.tiktok.com/@iam_mattharris

🎥 Facebook: https://www.facebook.com/iammattharris

🌎 My website: https://www.iammattharris.co.uk/

If you have any feedback, content ideas or guest recommendations for the podcast, please email them to me at podcast@thegrowth-lab.com