In this episode of The Growth Lab podcast, Matt breaks down his six-week sprint approach to prospecting. He explains the concept of running sprint cycles focusing on one market, developing a playbook, and analyzing data.
Matt outlines the goals for each sprint, including call and email targets, as well as the desired output of new clients, bookings, and revenue. He also shares his preparation process and highlighting the value of these sprints in gaining insights into a specific industry.
Key takeaways
Running sprint cycles focusing on one market can help build prospecting and sales momentum.
Analyzing data from sprints provides valuable insights into sales cycles and buying processes.
Setting specific call and email targets can drive prospecting and lead generation.
Identifying key decision-maker roles and understanding their responsibilities and challenges can inform effective outreach strategies.
Mining leads and creating email templates can streamline the prospecting process.
Timestamp
[00:00] Introduction
[00:24] Target Market
[01:15] Sprint Cycles and Data Analysis
[01:53] Setting Goals for Each Sprint
[02:36] Lead Mining and Email Templates
[03:36] Value of Prospecting Sprints
Resources
The Six Week Cycle Basecamp post.
The Tim Ferriss podcast - How to Live Life on Your Own Terms with Jason Fried.
Lead Mining Contact Names, Email Addresses and LinkedIn Profiles - SOP.
6 Week Sprints - Substack.
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Gaining Industry Insights: The Value of 6-Week Prospecting Sprints to Increase Sales | Ep 47